If Today S Brands Want To Succeed, They Have To Be In The Conversation, And Influencers Make That Happen The Age Of Influence Is An Essential Guide For Marketing Professionals And Business Owners Who Want To Create And Implement A Highly Effective And Sustainable Influencer Marketing PlanWe Are In The Midst Of An Unprecedented Digital Transformation And Tapping Into This Change Is Vital To Any Brand In Today S Climate Social Media Has Democratized Authority And Influence, And Information Is Created And Consumed In Ways That Are Constantly EvolvingIn The Age Of Influence, Neal Schaffer, An Internationally Recognized Social Media Marketing Expert, Explains How That Shift Plays A Significant Role In Online Marketing In The Influencer Era Influencer Marketing Is About Establishing Relationships, Turning Fans Into Influencers And Leveraging That Influence To Share Your Message In A Credible And Authentic Way This Is A Handbook For Anyone Who Wants To Successfully Spread A Message In The Age Of Social MediaSchaffer Teaches Entrepreneurs, Marketing Executives, And Cutting Edge Agencies How To Identify, Approach, And Engage The Right Influencers For Their Brand Or ProductDetermine What Resources To Put Behind Influencer CampaignsManage The Business Side Of Influencer Marketing, Including Tools That Will Help Measure ROIDevelop Their Brand S Social Media Voice To Become An Influencer In Its Own RightThis Book Is The Definitive Guide To Addressing The Issues Disrupting Marketing Trends, Including Declining Television Viewership, Growing Social Media Audiences, And Increasing Usage Of Ad Blocking Technology We are in the age of social media The opportunity to showcase creativity is increased by social media that supports visual means and the likes of photo and video There are many opportunities to become an influencer today even if you are not a celebrity The book covers different types of influencers, way to engage with them and to leverage this marketing channel.
- 288 pages
- The Age of Influence
- Neal Schaffer
- 18 September 2017 Neal Schaffer