Whether You Are A Seasoned Communicator Or A Newbie On The Scene, Bite The Dog Is A Must Read In His Thoughtful And Witty Way, Gary Has Effectively Explained And Modeled The Time Tested Importance Of The Art Of Effective Public Relations The Value Of His Expert Coaching On Being The Most Effective You Can Be Is Incalculable THE HONORABLE MARY BONO, Principal At Faegre Baker Daniels Consulting, Former US Representative, California As A Public Relations Executive, Gary Possesses That Intangible Quality An Ability To Identify An Opportunity As Well As Craft And Communicate A Message In A Compelling And Captivating Manner He Is Passionate And Throws His Heart And Soul Into Every Project He Manages So It Should Come As No Surprise That In The Writing Of Bite The Dog, He S Turned His Blood Into Ink, Delivering Both A Practical Manual For PR As Well As A Wildly Entertaining Personal Memoir JIM DALY, President, Focus On The Family What Can Superman, Moses And Steven Seagal Teach You About The Art Of Public Relations Plenty, In Bite The Dog Gary Schneeberger SharesYears Of Wit And Wisdom On Turning Your Message Into News You Want The Media To Report On You And Your Services This Is Your Guidebook You Ll Learn How To Create Man Bites Dog Stories Those That Exceed And Upset The Expectations Of The Press And Their Audiences Schneeberger Unpacks Why Effective PR Is Neither Rocket Science Nor Dumb Luck, Through Stories From His Journalism And Marketing Careers And Probably A Few Too Many Pop Culture Anecdotes If You Want To Become A Newsmaking Superhero, Bite The Dog Is Your Gamma Radiation It Has The Power To Transform You Into A Headline Generating Metahuman On These Action Packed Pages You Will Learn How The Mediasphere Is Like A Las Vegas Casino Buffet And How You Can Always Fill Your Plate The Secret To Making Sure You, Not The Reporter, Are In Control Of Every Interview You Do What Fake News Really Is, How To Spot It And How To Avoid It Why Spin Is A PR Swear Word, And Framing Is The Essence Of The Art The Critical Thing You Have In Common With Starbucks, Hilton, Toyota And Any Other Brand You Can Name How Even Mistakes Like The Whopper The Author Made In A CBS Evening News Interview Which You Can Watch And Laugh At His Expense Can Be Survived And Why Rerelevance May Not Be A Word, But It Is Your Goal
Is a well-known author, some of his books are a fascination for readers like in the Bite The Dog book, this is one of the most wanted Gary Schneeberger author readers around the world.
- Kindle Edition
- 194 pages
- Bite The Dog
- Gary Schneeberger
- 17 November 2019 Gary Schneeberger