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✅ [PDF / Epub] ☉ How to Make Your Advertising Make Money By John Caples ⚣ – Ultimatetrout.info

How to Make Your Advertising Make Money

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Born in New York, May 1, 1900 graduated from the U.S Naval Academy at Annapolis, 1924 began his career in advertising at Ruthrauff Ryan, 1925 moved to Barton, Durstine Osborn later Batten, Barton, Durstine Osborn in 1927 retired from BBDO, 1983 died in New York, June 10, 1990.

✅ [PDF / Epub] ☉ How to Make Your Advertising Make Money By John Caples ⚣ – Ultimatetrout.info
  • Paperback
  • 383 pages
  • How to Make Your Advertising Make Money
  • John Caples
  • English
  • 10 February 2019
  • 9780134235905

10 thoughts on “How to Make Your Advertising Make Money

  1. says:

    This book is filled with practical tips and processes for writing advertising copy that makes money.

    Some of the positives:

    1. Easy to read.
    2. Lots of lists. (Ex: 303 Words and Phrases that Sell)
    3. Dozens of examples of ads the performed well in the real world.
    4. Real world test-results showing what worked and what didn't.
    5. "Mini-guides" for how to write copy for different media, including radio and TV.

    Some of the negatives:

    1. Not necessarily a cohesive book from start to finish. (Each chapter could easily be read on its own without reading any prior chapters.)
    2. Many great insights, but they are not much different from the insights you'll find in most classic books about advertising.

    Still worth reading, especially if you're a student of advertising.

  2. says:

    Great complementary book to the 4th version of "Tested Advertising Methods" book.

  3. says:

    Very good list of words to use in ads and copy writing.

  4. says:

    This is an invaluable book with tons of ideas for businesses who advertise...and even those who want to get their business known outside of the traditional advertising avenues/channels.

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